Why Use Video?

EVERYONE ENJOYS VIDEO CONTENT

To be successful as a company, you need to cater to your audience’s wants and needs. Again and again, research has shown that consumers not only enjoy but prefer video content.

VIDEO INCREASES SALES & REVENUE

Video can get you more views and shares. But it can also get you more conversions and sales. Want to encourage potential customers to make a purchase? 84% of people have been convinced to buy a product or service by watching a brand’s video.

A GREAT STORYTELLING MEDIUM

If your marketing material comes off as too sales-y, it will turn off potential customers. Instead, focus on storytelling. It’s engaging, memorable, and has emotional and psychological appeal. Because of this, it allows businesses to build deeper connections with their audience.

EXPLAIN ANYTHING WITH VIDEO

Video combines the explanatory power of imagery, text and audio to share a lot of information very efficiently. 94% of video marketers say video has helped increase user understanding of their product or service (Wyzowl).

VIDEO CONTENT IS MEMORABLE

Delivering your message is one thing. Ensuring that your target audience retains your message is another. Luckily, video content is great at both. It outperforms other content types when it comes to making people understand and remember your brand.

VIDEO BUILDS CONFIDENCE AND TRUST

Video is unique in its ability to connect with and inspire trust in audiences. There are several reasons for this. For one, high-quality video content shows that you care about providing a high-quality experience. Secondly, video lets viewers get a more authentic sense of your company and the people behind it.